Thank you! Let's get started - this should take 3 to 4 minutes or less.
Let's Go!
Please enter your email address so we know who to send the results to! *

What is your first name?

Let's look at production costs for a white paper.

There are several:

- Research, writing and editing
- Illustration and design
- Translations, if needed

Typically, how much do you spend on producing a white paper?

Now take "soft" costs into account, such as your own time and time from IT staff. How much would those costs typically be for a whitepaper?

(please enter amount in USD)
40-50% of emails are opened on mobile/tablet devices. 46% of primary product research is done on mobile/tablet devices, almost as much as on PCs.

What percentage of traffic to your white paper do you think comes from a mobile or tablet device?

(please enter a percentage)
Now - here is the thing. If your whitepaper is distributed as a PDF -even an interactive one- it will not display well on a mobile/tablet device.

According to Google research, if you don't have a mobile site or it's not optimized for smartphones in some way, 61% of visitors will return to Google to find a site that is easily readable on a mobile device.

What do you think? What percentage of people who access your white paper will NOT read it because it is not optimized for mobile/tablet devices?

(please enter a percentage)
How many white papers do you have online?

(please enter a number)
Google research shows that 50% of consumers reduce their interactions with businesses that aren't mobile friendly.

What percentage of leads do you think will not be receptive to a follow-up because of the negative perception created by trying to access un-optimized white papers?

(please enter a percentage)
What is your average cost per lead to get a prospect to download your white paper?

(please enter amount in USD)
Typically - how many times is a single white paper downloaded on average?

(please enter a number)
Almost done!

In your opinion, how much LESS likely is a prospect to buy from you if they tried to access an unoptimized white paper from his/her mobile/tablet device?

Just FYI:
- in B2C,  61% of mobile shoppers are more likely to move on when encountering an unoptimized site according to Google...
-in B2B, Compuware studies show that 57% of mobile users won't recommend a business with a poorly designed mobile presence...

(please enter a percentage)
In your opinion, how much MORE likely is a prospect to buy from you if they had had a positive experience accessing your optimized white paper from his/her mobile/tablet device?

Data shows that reading on tablets can be 8 times deeper than on a desktop....

(please enter a percentage)
What is the average life-time value of your customers?

(please enter amount in USD)
Or, alternatively, what is your average deal-size?

(please enter amount in USD)
How else are you using PDFs for communication?

Please enter your company name

Thank you! You will receive your personalized report shortly!

Meanwhile, want to read more about 

or visit our website @

Powered by Typeform
Powered by Typeform